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Thursday, August 13, 2020 | History

2 edition of market expansion strategies used in the internationalisation of the hotel industry. found in the catalog.

market expansion strategies used in the internationalisation of the hotel industry.

Nigel Wicking

market expansion strategies used in the internationalisation of the hotel industry.

by Nigel Wicking

  • 141 Want to read
  • 38 Currently reading

Published in Bradford .
Written in English


Edition Notes

M.B.A. dissertation. Typescript.

SeriesDissertations
ID Numbers
Open LibraryOL13861703M

Examining the Determinants of Hotel Chain Expansion through International Franchising INTRODUCTION In the U.S. economy the service sector has undergone tremendous growth in the past several decades, with the hospitality industry . The initial total sample size is 45 after thoroughly evaluating all annual reports of all publicly traded US hotel companies. Six observations were eliminated because of negative book equity values used to calculate book .

It can be concluded that with the help of various strategies and approaches used in marketing mix, a good image and well renowned brand name of hotels can be established in the market. It can also be said that a proper integrated framework of different components of marketing mix is essential for hotel .   It is also an international expansion method that can be used successfully by domestic and regional hotel brands with an appetite for growth. Within the UK domestic market, potential for .

The expansion of international air travel gave the hotel and tourism industry a further boost. The cost of flight tickets has been on the decrease since the s and, since the age of the so-called “cheap . This essay is discussing the entry strategy of Hilton Hotels Corporation and how it became a successful multinational company. However, before making a research based on the international entry strategy of a company, the understanding of the definitions of international strategy .


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Market expansion strategies used in the internationalisation of the hotel industry by Nigel Wicking Download PDF EPUB FB2

Maybe because it is a new process, the area that covers the internationalization of the hotel industry in Morelia has not been the object of scientific and monographic analysis from the marketing point of view. The objective is to propose strategies of marketing that promote the internationalization of hotel industry in : Oscar H.

Pedraza Rendón, Rubén Molina Martínez, María S. Ramírez Flores. This book chapter addresses the decision-making processes that international hotel corporations engage in during their expansion procedures, and focusses on the entry and presence of these.

The hotel industry is characterised by high capital intensity, contrary to other industries in the service sector (Contractor and Kundu, a), and its logistics and supply chain can be as complex as those in manufacturing operations. However, there lacks sufficient research regarding the expansion strategy of international hotel by: The objective is to propose strategies of marketing that promote the internationalization of hotel industry in Morelia.

So, there are many reasons to the internationalization of a firm. Internationalization strategy is different between firms because it depends on firm activity. External presence is necessary for the hotel industry internationalization.

An interesting strategy in hotel sector is the international expansion through franchising. This paper empirically investigates the entry mode choice in the hotel industry. Based on more than entry decisions, which covers practically all operations carried out by the majority of Spanish hotel chains up tothe study attempts to (a) identify the factors that influence the mode choice of incorporating each new hotel.

Strategies of internationalization in hospitality industry There are several strategies of internationalization to gain more customer satisfaction n with effectively and efficiently. The development of computer technology, communication technology, and new means of transportation.

Introduction. The hotel industry is often perceived as one of the most ‘global’ in the service sector (Mace, ; Litteljohn, ).In order to understand whether that image is aligned with practice, this paper first examines the forces driving globalization in the sector and then the extent to which international hotel chains actually pursue global strategies.

Internationalization and the hotel industry. This chapter reports an empirical study into internationalization and expansion strategies of international hotel operators in five countries in. exit from the original country. If the market in a particular country is big enough, a hotel chain can operate only in it too, i.e.

remain local. However, in the very process of expansion the company faces similar issues as in going international. That is why internationalisation. Using the above-mentioned sources, and through the compilation of all the news items that referred to the growth of Spanish hotel firms between andwe obtained information about the type of strategy followed (market penetration, diversification, vertical integration or internationalisation.

Global strategies in the international hotel industry Article in International Journal of Hospitality Management 26(4) December with 6, Reads How we measure 'reads'.

Abstract: The study investigates the strategies used by international hotel chains to enter into Romanian market compared with their main strategy for penetrate a foreign market. At this moment, there are 46 hotels in Romania that belong to 16 international hotel chains which have penetrated our tourist market.

In the second phase, we aim to illustrate the internationalization of a Romanian wine producer-Murfatlar in the Chinese market while proposing strategies to succeed in the Chinese market.

Methodology In order to pursue our objectives for this thesis, we used. This study analyzes the determinants of knowledge transfer success in the international expansion of hotel firms.

First, international growth strategies, followed by hospitality firms and their. from a service industry’s point of view, hotel business being the industry in case.

The paper draws on two lines of research. First, studies on internationalization patterns and foreign entry modes characteristic to the global hotel business, and second, literature on foreign entry strategies. Starwood is operating with 22 hotel businesses, 8 different brands in Turkey.

The strategies that Starwood uses to expand in the Turkish tourist market, are franchise (% 52), management contract. By following the nine revenue management strategies above, owners in the hospitality industry can improve their chances of achieving this.

More Tips to Grow Your Business is a knowledge platform for the hotel, hospitality and travel industry. This chapter reports an empirical study into internationalization and expansion strategies of international hotel operators in five countries in Eastern Central Europe.

A questionnaire survey was. Here are six small business expansion strategies that may help you grow your business to the next level: 1.

Add new products and services to your mix. Dev, C. S., Brown, J., & Zhou, K. Z. (). Global brand expansion: How to select a market entry strategy. Cornell Hospitality Quarterly, 48(1), doi: / This Article or Chapter is brought to you for free and open access by the School of Hotel .The article examines the concept of internationalization as it applies to hotel and catering sector of the tourist industry, identifying its benefits, constraints, the stages involved in it, and the preparation required before the strategy can be implemented.

Internationalization can represent for a company either market expansion .marble-clad hotels, The Park’s strategy to create the hotel was considered highly risky and bizarre.

But the hotel’s chairperson, Priya Paul, fought for her idea and her transformational leadership qualities has seen the hotel chain create a niche in the boutique hotels segment.

The case is a good illustration of a hotel chain with a market.